Bruce is a true Startr, he has been in sales and business development for almost 18 years, but when you ask him how much the value of his sales during his lifetime is, his answer would be ZERO. He believes he has never sold a single thing; he has only provided solution to his clients and this value has far exceeded R 500m over a period of 15 years. In 2014 one of his companies reached R 100m in sales per year, before he exited, another one in 2017 reached R 100m in a single contract before he exited that one and in 2019, Bruce launched a start-up in a widely unknown and very frowned upon industry and within 16 months reaching R 2.3m in revenue with a product that retailed for around
R 600.00 each. Taking into consideration that in March 2020 it was hard lockdown for three months and phased lockdown for the next 6 months. He took something he was passionate about as an alternative supplemental product and converted this into a business that at its hight had 9 (nine) full time employees. Leveraging years of business development, he did the math, knew what he needed to do, and sign on 18 health stores, 24 doctors, 82 Bio's, Chiro's and Physios on his list of clients who were stocking the product range by the end of the 9 months of lockdown.
Becoming one of SA's most recognised alternative health brands in his niche with almost every South African Actor and Artist posting about the benefits of Alpha.
Soon realising that the product was not enough for his clients and that they needed more, he launched The Breakthrough Institute, coaching 75 students within 6 months on how to overcome anxiety, depressed states, get unstuck, take back control of your life and mastering your feelings. From physical products to his coaching practice, he has created where not only did he become the number 1 company in South Africa within 16 months, but also changed the lives of 75 individuals who are now thriving, some of whom have opened their own coaching practices. The Breakthrough System is Actionable, it is measurable, it leverages your coaching strengths and most of all it is DOABLE. The Breakthrough System has been proven in a number of industries: subscription-based businesses, coaching practices, physical products, brick and mortar businesses, construction companies, solar businesses, businesses who offer services... To name a few.